Saleforce to integrate with Adwords
As the folks on TechCrunch already mentioned, Salesforce is integrating AdWords into their product at $300/month. This is a natural step towards integrating CRM products with a growing and very measurable distribution channel such as search.
So far it seems that Salesforce integrates with AdWords mainly for reporting purposes, with some basic functionality such as deploying keywords and ad text. But the tool seems to lack actual management features. There is a lot more to search marketing than just looking at the metrics, although it is a very important part. My guess is that there is more to come in the features, but for now it is a first step to linking online traffic with offline sales resources that can pick customers up in parts of the conversion funnel where customers would usually be lost to a business.
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