OK to bid on competitor names in Israel
Just found this interesting verdict of a court ruling in Isreal that legalizes bidding on competitor names on AdWords there. Quoting the news source:
In it’s verdict, Judge Magen Altubia states that a search engine is an ad based media, and the fact that competitors use each other names is just natural.
I wonder how long it will take until verdicts like this pop up in the US & Europe. It makes sense, especially judging by “relevance” of the search performed by the user. For example, if a user searches for “Nike”, why shouldn’t Adidas be allowed to buy the name? After all, the user is clearly interested in sports merchandise, of which Adidas has to offer a few things here and there as well. Also, ss far as I know, nothing would prevent Adidas issuing a press statement saying their sneakers are better than “Nike’s,” right?
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